Pivoting to a New Normal

COVID-19 has turned the foodservice industry on its head. Winston has been around for over five decades, and we have not seen a more disruptive time in our history. Retail foodservice cannot keep up with consumer demand for food. QSRs have closed their dining rooms. K-12 schools are learning how to feed students in a whole new way. Food supply chains worldwide have been disrupted and transformed.

New Normal Challenges

In fact, our entire way of life has been dramatically impacted. Everyone is scrambling to pivot to a new normal.

We’ve had to pivot as well. We’ve had to figure out how to keep our manufacturing facility functioning while ensuring the safety of our team; how to maintain reasonable lead times when some of our suppliers are shut down; how to train and support our distribution partners and customers when we can’t physically visit their locations. Whatever challenges we have faced, one thing has not changed – our drive to help our partners to not just survive, but to thrive. 

Placing rice in CVap oven

We recently posted thoughts on how we can help you pivot to a new normal. Whether supporting your grab & go efforts, or your drive-thru and carryout initiatives, we are constantly thinking of new ways to support your business in these tough times. Our products are uniquely suited to supporting your efforts to maintain social distance and serve food safely to your customers.


One asset that is very popular with our partners is our YouTube Channel. In these days of social distancing, reduced contact, and travel restrictions, our YouTube videos are invaluable. You can learn how to cook, hold, or fry most any type of food. You can learn how to program or service our equipment. You can even hear what others’ thoughts on our products, our support, and our partnership.

Virtual Kitchen

We are excited to announce a new addition to our collection of customer tools – Our Virtual Kitchen. We developed this kitchen to speak more directly to our customers, with a customized demo or cooking event. Thankfully the COVID-19 vaccines are starting to roll out, but it may be some time before we get back to anything resembling the Old Normal. Our Virtual Kitchen allows end users to be virtually present in our test kitchen, without leaving the safety of their workspace.

To give you a taste of this new tool, here’s a recent event held in our Virtual Kitchen. We hope you enjoy it. If you have an idea on how we can help you pivot to a new norm give us a shout at on our Instagram, LinkedIn, or Twitter.